Client story · Whello
From crowded market to blue ocean
A business model redesign that moved a digital agency from vendor to strategic partner.
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3x
profitability per customer
51%
employee advocacy for new initiatives
€2.3M
additional profit projected over four years
The context
Whello had strong capabilities and loyal clients in a saturated digital marketing market. Competing on cost and reliability was no longer enough for long-term growth. It needed to become a strategic partner, not a vendor.
What we built
A new business model
Whello 4.0, a business model designed to make competition irrelevant:
- Business model canvas workshops to redesign how value is created and captured
- A partnership strategy with incubators, accelerators and ecosystem partners
- A revenue-sharing framework aligning stakeholder incentives
- Legal and tax optimisation for the transition
- Emotional intelligence and wellbeing sessions to support the cultural shift
How we did it
We combined strategic design, partnership modelling and cultural change, so strategy, structure and culture moved together.
Systems
Impact
Exploration
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