Client story · ING Wholesale Banking

Breaking down silos at ING: connecting markets, scaling growth

A year-long campaign that helped client teams in 40+ countries put ING's international network to work for their clients.

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43%

more Wholesale Banking clients using ING's international network

10%

increase in international network use per client

40+

countries reached by the programme

The context

ING Wholesale Banking set out to serve clients anytime, anywhere. Its presence in more than 40 countries was a core strength. But account managers lacked knowledge of what each country could offer, so opportunities went untapped.

What we built

Collaboration

TeamUpTo, a year-long campaign and platform that helped employees collaborate across borders and grow cross-selling:

A video channel with expert interviews and success stories from ING's network
A monthly digital feed on capabilities, market trends and cross-border opportunities
Interactive content connecting every channel, so knowledge travelled across regions

How we did it

We secured executive alignment, designed an engagement model that adapted to local needs, positioned cross-selling as a core growth driver, and set clear metrics to track return on investment.

Agency

Impact

Systems

In their words

“We found a winning combination when we brought Future Positive together with the vision of ING's marketing experts, resulting in a collaboration that improved network share rates and employee engagement.”

Vincent Verhoeff, Head of Marketing, ING Wholesale Banking Europe

Video