01
AI adoption & value realisation
We turn AI investment into everyday use and measurable value by building the confidence, skills and habits people need, while growing the expertise you’ll need next.
Research: The Capability Transfer →Realise the value of change, faster and at scale
Your people,
a force
for change
We help leadership teams turn strategy, transformation and AI into adoption that lasts.
Talk to us about your next changeThe opportunity
From strategy to value, through your people.
Organisations invest in strategy, transformation and AI to grow. Much of that value is created in what happens next: how people understand the change, embrace it and put it into practice.
Investment becomes adoption
Strategy becomes collective action
Change becomes lasting capability
What we help you achieve
Change that delivers, with people at the centre.
02
Strategy activation
We translate strategy into choices and actions people understand, believe in and own, so it moves from the boardroom into daily work.
Client story: IKEA (Ingka Group) →03
Transformation & change acceleration
We help change spread faster across teams, markets and functions by mobilising the people who make it happen.
Client story: ING Wholesale Banking →04
Culture & ways of working
We shape the behaviours, rituals and collaboration that let new ways of working last long after launch.
Client story: KPMG →Client stories
Change in action. Value in practice.
Connecting markets, scaling growth
Turning global capability into local growth
What we built: Capability at Scale
Driving business development across 100+ countries
Suppliers as co-creators of value
What we built: An ecosystem of innovation
Turning 60,000 suppliers into co-creators of value
Our approach
People are not part of the transformation. They are the transformation.
We combine strategy, behavioural science, communication, incentives and organisational design to help people move from understanding a change to living it.
01Self-Directed
Role
People over Profit, Process, or Tools
Am I becoming more?
02Agency-Centred
Agency
From fragile to anti-fragile
Is AI happening to me, or through me?
03Impact-Led
Impact
The work that has consequence, matters
What difference am I making?
04System-Focused
Systems
The whole is greater than the sum of parts
Am I improving the whole?
05Evolution-Driven
Exploration
Becoming over arriving
Are we evolving & discovering?
We design around the context, barriers and outcomes of each client. The model guides the work; it is not a one-size-fits-all sequence.
Research
AI’s savings come with a tax.
The playbook an organisation uses to roll out AI decides whether expertise gets built or spent. With the wrong playbook, three things happen:
- 01AI removes the first rung of the career ladder
- 02The time to build an expert rises from 5 to 9 years
- 03The organisation’s capacity to adapt weakens
All three can be prevented.
Read the research
Meet Ina
“There is nothing like watching an idea become a movement—a strategy turn into momentum, and the belief of the few become the power of the many. To have spent two decades walking that path alongside purpose-driven organisations is a privilege I never take for granted.”
Ina Catrinescu
Founder, Future Positive
12 frameworks · 111 levers
Thousands of organisations have used these frameworks.
And though many amazing teams at many companies made them, one atlas connects them all.
The Future Positive AtlasChangeNo. 01
Kotter
8-Step Change Model
1Create urgency
2Build a coalition
3Form a vision
4Enlist volunteers
5Enable action
6Generate wins
7Sustain acceleration
8Institute change
Eight steps to make change stick
ScaleNo. 02
BCG
AI at Scale
70%
People & process
People & process
20%
Tech & data
Tech & data
10%
Algorithms
Algorithms
Why seventy percent is people
MaturityNo. 03
Boomi
Process Maturity Ladder
OptimisedMeasuredDefinedManagedAd hoc
Five rungs from ad hoc to optimised
StrategyNo. 04
MIT CISR
AI Framework
Existing+
Proxy
Modular
Curator
Curator
Orchestrator
Four business models, one grid
PeopleNo. 05
Deloitte
Human-Centred Change
Change designed around behaviour
AssessmentNo. 06
Gartner
IT Score for AI
Score five dimensions of readiness
TrustNo. 07
KPMG
Trusted AI
Trust built into every model
EthicsNo. 08
IBM
Ethics for AI
Five focal areas of ethical AI
PlatformNo. 09
Google Cloud
AI Adoption Framework
Six themes, tactical to transformational
RegulationNo. 10
European Union
EU AI Act
Four tiers of risk, one law
ChangeNo. 11
Prosci
ADKAR® Model
A
D
K
A
R
A AwarenessD DesireK KnowledgeA AbilityR Reinforcement
Five stages, one person at a time
TransformationNo. 12
McKinsey
Rewired
Roadmap
Talent
Operating model
Technology
Data
Adoption & scaling
Six capabilities to outcompete with AI
01Leverage
Lead with the
whole picture
111Levers
02Method
Outgrow the
framework
12Frameworks
03Research
Decide with
evidence
100+Years of
organisational
science
04Practice
Build from
what’s worked
80+Years of trial and
error
The Future Positive Atlas
The transformation landscape on a map
First you follow the framework. Then you transcend it: it lives in you, rather than you in it. That freedom is what I bring to every client. The Atlas puts it at your fingertips.
Open the Atlas →